Fonts have their own stories and personalities, and have the potential to amplify, diminish, or subvert the message(s) that they are intended to communicate. There is also an incredible power fonts have in their layout, colour, sizing, and overall organization in evoking a particular set of senses or feelings from its viewer.
As a growing and ever evolving health promoter, my experience as a practitioner and researcher has grown over the years: I have learned a lot, have been humbled to work with some amazing folks, and have been thrown into various contexts where I have co-designed health in communities in Canada and abroad. Channeling these experiences and thoughts into some thinking about fonts, I have decided that health promotion as a field is well represented by Papyrus.
According to Linotype,
Papyrus® is the work of American designer Chris Costello, an unusual roman typeface which effectively merges the elegance of a traditional roman letterform with the hand-crafted look of highly skilled calligraphy. It includes an extra set of initialing capitals to enhance its unique style.
If you’re curious, here is an intro to Papyrus, courtesy of Costello. I personally do not tend to use Papyrus (and there are many criticisms of it…yes, there was the whole Avatar debate too), but its textured, rough edges, irregular and wide curves have a very elegant, natural and ‘Earthy’ look that I think suggest something that originated from the ground-up, if you will. The spacing, curves and inflections suggest a calm and collective demeanor. Would you agree?