Hello Flo’s latest viral video, First Moon Party, made me appreciate the company’s refreshingly positive (and hilarious) take on menstruation. The ad shows a young girl so eager to get her first period that she fakes it, prompting mom to throw her an awkward and over the top ‘First Moon’ party as punishment for lying. What I love is that the messaging counters our common perceptions of first menstruation as dreadful, embarrassing, and what many have affectionately nicknamed “the curse” — the time of month when a woman is bloated, bleeding, and b**chy. Periods are a natural part of being human and quite phenomenal when you consider how and why people menstruate in the first place. Just think: the body cyclically prepares itself for pregnancy so it may nurture, grow and birth new life…and we can actively manipulate these complex processes using contraception. In fact, it’s a good reminder of just how sophisticated our bodies are.
As a former sexual health educator, I think it’s important to embrace and normalize menstruation, even before that very first period. This means it is crucial to encourage girls and young women to learn about their bodies in a manner that is honest, open and accurate, and enables them to make informed decisions about their sexual and reproductive health. This also means calling things out as they are (that “va-jay-jay” is actually a vagina) and creating awareness around the full gamut of care options women have during menses so they can find a best fit for themselves.
I’ve seen a lot of “starter kits” for a first period — googling around gives you a sense of what these look like. Most contain what you might expect: jewellery, candy, painkillers, carrying bag, etc. I decided to quickly jot down some of my own ideas, with an intent to expand a woman’s options beyond those typical pads and tampons:
- Mirror: A mirror can serve as a very simple yet powerful educational tool for understanding parts of the body that cannot be easily seen on a day to day basis. It can also clarify where exactly to insert a tampon, sponge or cup.
- Extra underwear: Important backup for any spillage.
- Sweets: Sometimes a little sugar can help distract from those cramps.
- Diary: A personal health record for keeping track of the flow and the experience.
- Painkillers: To wrangle those potential aches and pains.
- Tampons: A good option for those comfortable with insertion.
- Pads: Can be reusable or non-reusable and serve as panty liners.
- Menstrual cup: An insertable, reusable yet less popular option.
- Sponge: Not to be confused with the contraceptive sponge (which always reminds me of Seinfeld), this is an option made of naturally occurring materials.
I personally think it’d be great to see all of these items in one kit as it offers more than what you would typically find in the “feminine hygiene” aisle of your local pharmacy. I think it’s also worth noting that we can talk about tools for menstruation as well as a mindset for menstruation…this list focuses on the former but directly informs the latter.
Because my mind just works this way, I decided to illustrate this list using a visual style inspired by Wes Anderson. See below. If you’re not familiar with the reference, SNL made a brilliant spoof of Wes Anderson films you can watch here. And in case you’re wondering, the spoon is how I visually think about the amount of menstrual fluid generated per period (2-4 tablespoons on average).
I’d be interested to hear what else would be helpful in such a “starter kit”? Maybe books, a carrying case…?